Business Development · Enterprise Technology · Training

Nabila
Kellala

Thirty years bridging technology and business — from writing enterprise software in San Francisco to closing million-euro SAP deals in Algeria. Today, helping companies grow through business development and tailored training strategy.

San Francisco 1995 Algiers Oran 2026

Career highlights

Selected results from enterprise sales, operations, and training leadership.

€2.3M+
SAP · Condor deals

Closed three landmark deals with Condor, Algeria's third national retailer — stock management, finance, marketing, and the country's first HR Cloud solution.

75%
Oracle · yearly target

Reached 75% of the annual services sales target before year-end, managing delivery teams across EMEA (Romania, Egypt).

600
Sheraton · employees trained

Led the training department at Sheraton Oran: certified 75 trainers, ran 4 Six Sigma projects, and built e-learning partnerships with Harvard and Cornell programs.

20
Learneo · team led

Directed operations for a Cisco partner across Algeria, Morocco, Tunisia, and France — sales, project delivery, HR, and finance.

Experience

From Silicon Valley engineering to enterprise sales leadership in North Africa.

2023 — presentOran, Algeria

Evidencia

Consultant, Business Development
  • Lead business development and sales prospecting.
  • Define companies' training needs in close partnership with HR teams.
  • Design solution packages, negotiate contracts, and follow through.
2019 — 2022

MBA completed (2021) · Sabbatical travels across Europe and Africa

2016 — 2019Algiers, Algeria

SAP

Account Executive, IT
  • Owned sales of the full SAP portfolio for large accounts across Algeria.
  • Closed a €1M deal with Condor covering stock management and finance, replacing Microsoft.
  • Signed a €1.3M follow-on extending marketing solutions nationwide, then delivered Algeria's first HR Cloud solution.
  • Prospected and led CEO-level meetings with public-sector customers, including the Ministries of Defense and Finance.
2013 — 2015Algiers, Algeria

Oracle

Senior Services Sales
  • Sold IT services across Oracle's hardware and software lines for large accounts.
  • Negotiated tailored Advanced Customer Services (ACS) solutions with CIOs and management.
  • Coordinated multicultural delivery teams in EMEA to secure customer satisfaction.
  • Hit 75% of the yearly target before year-end.
2010 — 2011Algiers · Maghreb · France

Learneo — Cisco Partner

Director of Operations
  • Ran operations for a 20-person company serving Algeria, Morocco, Tunisia, and France.
  • Built first-class relationships with major telecom clients (Algérie Télécom, Mobilis).
  • Led a B2B training-delivery project for Algérie Télécom end to end.
  • Recruited and developed staff; supervised monthly finances and HR policy.
2005 — 2010Oran, Algeria

Sheraton — Starwood Hotels

Training Manager
  • Ran training for 600 employees; certified and managed 75 trainers.
  • Delivered leadership, Six Sigma, communication, sales, and branding programs.
  • Conducted 4 Six Sigma projects and served as company-wide communication pillar.
  • Built e-learning partnerships with eHarvard, eCornell, universities, and consulting firms.
1999 — 2001San Francisco, CA

Pharos Technologies

Consultant & Quality Assurance
  • QA and customer training for one of Silicon Valley's first e-commerce startups.
  • Wrote Java tooling to benchmark database connectivity (MSSQL, MS Access via JDBC-ODBC).
1998 — 1999San Francisco, CA

PG&E

Y2K Programmer
  • Coded and tested COBOL programs for accounting and billing systems at California's public gas and energy utility.
1996 — 1998San Francisco, CA

Indus International

Programmer Analyst
  • Managed the Meridium interface project for Chevron: analysis, programming, testing, and support.
  • Built interfaces between Passport work management, Meridium, and PeopleSoft Financials using COBOL, PL/SQL, and Oracle.
1995 — 1996San Francisco, CA

AIRRC — Non-Profit Agency

Job Developer
  • Developed a job-placement network for refugees and immigrants from Africa and Europe.
  • Helped secure city funding through the San Francisco Mayor's Office.

Skills & certifications

Sales & business

Enterprise sales Contract negotiation Account management Public sector Telecom industry Operations management

Training & quality

Six Sigma Leadership training E-learning partnerships Trainer certification Training budgets

Certifications

Cisco CCNA 1–4 ITIL v3 Cisco Sales Expert (CSE) Six Sigma training

Technical background

SAP portfolio Oracle · PL/SQL COBOL Java PeopleSoft QA & test plans

Education

2021

MBA — Master of Business Administration

WIBS · Weller International Business School (France / Europe & region)

1996–99

Programming courses — Java, C++, dBase V

UC Berkeley Extension, USA

1993

Bachelor in Computer Science

Université USTO & Es-Sénia, Algeria

Languages

English
Fluent
Arabic
Fluent
French
Fluent
Spanish
Level 5